Website re-launch caters for growing diversity and experience levels of UK traders

LONDON, UK, 03 November, 2009 – eToro (eToro.co.uk), the fastest growing online financial trading platform has re-launched its website as part of its on-going digital development strategy to cater for increased traffic and the growing diversity of UK traders.

The improved site delivers an array of new features including an enhanced visual feel, increased informative content, an expanded range of available languages and significantly improved site navigation. The new site aims to provide a more dynamic client-focussed experience and make Foreign Exchange (Forex) trading even more accessible to new traders.

“The new eToro website supports the growing interest in online Foreign Exchange trading” said Jonathan Assia, CEO of eToro. “Where Forex trading was once largely confined to financial sector experts, we are now seeing a steady increase in clients, from all walks of life, taking control of their finances. The site re-launch represents our commitment to providing the resources to enable anyone to become a financial trader.”

The website re-launch coincides with eToros inaugural British Trading Challenge taking place from November 16 to December 1, 2009. The Challenge aims to demonstrate how the eToro software makes financial trading accessible to everyone with an interest, whatever their level of experience. The competition is based on eToro’s trading simulation software, requiring no transfer of real funds to participate. Competition details and terms and conditions can be found online at http://www.etoro.com/learn/uk-challenge.aspx

With more than 1.2M customers and 2,000 new unique customer downloads per day, eToro brings financial trading to life. A user-friendly platform and comprehensive toolboxes featuring instructional animations, e-tutorials, analytical tools and real time data feeds combine to facilitate financial trading for everyone from absolute beginner to expert trader.